Advanced Retail Management (Theory)

Paper Code: 
RTM 231
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to acquire a comprehensive knowledge and advanced skills in retail management, enabling them to critically analyze retail strategies.

Course Outcomes: 

 

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

 

 

 

 

 

 

 

 

 

 

 

24RTM 231

 

 

 

 

 

 

 

 

 

 

Advanced Retail Management (Theory)

On completion of this course, the students will be able to;

 

CO1: Explore the concept of retail franchising with special reference to franchising in India.

CO2:   Examine the retail marketing strategies with specific examples.

 CO3: Synthesize the aspects of Relationship Marketing in organized V/s Unorganised retail sector

CO4: Access the role of IT in retail and understand the Issues involved in developing supply chain framework

CO5: Evaluate the Human Resource Management dimensions in Retailing.

CO6: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Power point presentation, Tutorials, Discussion Learning activities for the students:

Self-learning assignments, Effective questions, Quiz, Topic presentation,

Giving

tasks, Students presentation

Continuous assessment test, Year end examinations, Quiz, tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Retail Franchising –

Concept, Evolution of Franchising, Types of Franchising, Advantages and Disadvantages of Franchising, Franchising in India.

12.00
Unit II: 
Relationship marketing:

Introduction, Evolution of Relationship marketing, Relationship marketing strategies.

12.00
Unit III: 
Relationship Marketing in organized V/s Unorganised retail sector :

Retail marketing efforts and strategies, customer service in retailing, Customer Service – Managing gaps between Expectation and Performance, Loyalty Programmes.

12.00
Unit IV: 
Retail Management Information System:

 Importance of IT in Retail, Application of Technology, E Commerce or E-tailing

Supply Chain and Retail Logistics: Management- Concept, Need, Evolution of supply chain Management, Issues involved in developing supply chain framework, Types of Retail Logistics.

12.00
Unit V: 
Human Resource Management in Retail:

Recruitment, Selection, Training and Motivation.

Essential Readings: 

1. Gibson G. Vedmani: Retail Management – Functional principles & Practices; Jaico publishing house.
2. Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Retail Management, Oxford university press.
3. Swapna Pradhan : Retail Management, Tata McGraw Hill

References: 

Suggested Reading:
1. Barry Berman, Joel R Evans: Retail Management – A strategic approach; Pearson Education.

Academic Year: 
2025-2026
  • Printer-friendly version
  • PDF version