Course Detail

Semester III

24MBM321 ADVERTISING AND BRAND MANAGEMENT

24MBM322 CONSUMER BEHAVIOR

24MBM323 FUNDAMENTALS OF DIGITAL MARKETING

24MBM324 BUSINESS TO BUSINESS MARKETING

24MBM325 SALES AND DISTRIBUTION MANAGEMENT

24MBM326 RETAIL MARKETING

24MBM327 DIGITAL MEDIA MANAGEMENT (PRACTICAL)

24MBM421 GLOBAL MARKETING

24MBM422 MARKETING OF SERVICES

24MBM423 SOCIAL MEDIA MARKETING

24MBM424 CUSTOMER RELATIONSHIP MARKETING

24MBM425 E-COMMERCE

24MBM426 MARKETING RESEARCH

24MBM427 SEARCH ENGINE OPTIMIZATION (Practical)